3 simple marketing steps for your Made in USA handbag
Updated: Apr 30, 2018
Did you know Clutch Made Factory provides various other services apart from Design consultations, manufacturing, sourcing, branding & merchandising? Listed below are many more services we offer. With various designers focused on keeping their production "Made in USA", and consumers being more aware and demanding ethically sourced products; its integral for your American made brand to reflect that in its marketing strategies. Find out how.
1) Your Website
How are you going to get your product on the market place? Have you thought about creating a website? The Clutch Made team will work with you in acquiring a domain and building your own site. Websites are one of the best platforms to use in order to get your product on the market and seen by your biggest fans. We will not only design the website for you, but show you how you can then maintain the site on your own. We also supply all the tools necessary for your website to function. Our team will work with you on your bios, product descriptions, key branding search words and content writing that will get you found on the web. Here is an example of two websites we helped design for our clients, Linda Busch and Blk Blu NYC.
2) Social Media Set-up
Whats the next step after website set up? Social networking as a useful Internet marketing tool is important for many business ventures, especially start-ups. We will help you sort through the options of social media marketing and put together a strategy that will reach your target audience. Please note that there are a variety of platforms that could be applied to your marketing strategy. We will get you started with a schedule of images that reflect your brand marketing strategy for all your handles - Facebook, Instagram, Twitter, Tumblr, Pinterest. We also provide you with strategies on how to maintain it consistently. Make sure to follow us on our social media platforms in order to have an idea of the great work we can do for you.
3) Styling and photography
This is the fun part for the Clutch Made Team! Our professional NYC photographers are the best in business. Alongside Creative Director Laura Dotolo who has 20 years of styling expertise, the Clutch Made team creates beautiful product shots and video’s for your brand. We will schedule and plan your photo shoots, let you know what shots are necessary for your brand, work with you on wardrobing and propping, backgrounds and retouching. We will review and manage all editing and art direction, as well as resizing! Our service are affordable with one of the quickest turn- around times in the business. The images you receive will then be perfect for all your website and social media platforms.
Here is one example of the many videos we have created. This one is made for our client Aurelia Garza: