A Very covid christmas

It's a very COVID holiday season this year. Social distancing, mask wearing and the changing economy has very much altered how we exist, make and shop in the USA. As any small business owner, you don't need to be reminded of the impacts COVID-19 has had on your business in the last twelve months. Whilst the worst may be over, there are still long-lasting industry changes and impacts that small businesses and designers have to be prepared for. For retail, it's all abour ecommerce. With physical shopping being somewhat impacted, and ordinarily outdated, the demand for online shopping has increased. As the consumer habits shift and focus on conscious shopping, ethics, sustainability and values, how can your small business, no matter its size, take advantage of the unique holiday season?

The team at #clutchmadedotcom sat down to explore how we will be helping clients through the holidays and into the new year.

1. Solidify Online Presence

This holiday season, it's important that your store is accessible and virtual. What does your storefront look like and where do you sell from? It's important to look at your target demographic to understand how they will navigate your site. Making your online presence as targeted, noticeable and shoppable will be vital to your holiday sales!