So you've got your idea, hobby, side hustle or business. Now what? In the age of Instagram, Facebook, Snapchat and TikTok, it's not enough to just expect your product to sell brick and mortar. Your social media presence and brand identity is almost just as important as the product or service you are selling. Behind every design decision you have made, there has been some kind of voice or argument for your process. Brand development is about addressing these decisions in a story-telling argument to sell your product to consumers. For example, if you've made your bags ethically and locally in the USA, there's a reason. What about that decision is important to you? Are you passionate about American made products? Are you passionate about supporting small businesses? Are you passionate about sustainability and off-setting the environmental impacts of your product production?
These decisions become a part of your brand identity, voice and values which help you to build a clear and relatable brand. Not only is brand development one of the most misunderstood concepts in business, but it is also one that your business can’t survive without. Keep reading below to hear from the team at #clutchmadefactory on their experience with brand development and its importance.