Updated: Mar 22
There are many reasons why manufacturing locally is beneficial for small businesses and entrepreneurs. In addition to providing a boost to your bottom line, manufacturing in America also provides greater control over production quality, timeliness of delivery, and customization options.
If you're looking to start manufacturing your accessories in the United States but don't know where to begin or how it all works, then this article is just for you! We'll go through some quick basics on branding so that you can build your brand while manufacturing locally.
Your brand is how people see you when they interact with your business, whether it's the impressions you can control or the ones you can't. You can break down the branding process in three main steps: Brand Strategy, Brand Identity and Brand Marketing.
Communication will be your key ingredient.
One of the most important things to consider when building your brand strategy is how your brand will connect with your target audience. That's where the brand strategy comes in - it will outline how you are different, trustworthy, memorable, and likeable to your ideal customer. It'll express your purpose, promises, and approach for addressing issues to people. Basically you will be communicating your core values.
Your brand identity will communicate your brand story effectively. In this case, design can be a powerful tool to support this. By defining your logo, color palette and typography you can start building your brand image and define how people will perceive your brand. It is important to build a brand identity that will resonate with your target audience, so you can communicate effectively with your public.
Lastly, your Brand Marketing will highlight and bring awareness to your products/services. By using strategic communication and giving voice to the right audience you can make your brand be seen.
If you’ve been considering manufacturing your accessories in the USA, it may be time to take the leap. We hope you found some helpful information that will broaden your understanding of what it takes to start a business from scratch. Visit our services page for more details on what we offer so don't wait another day before starting this exciting journey!