How To Create a Sustainable Brand and Why It is Important



The fashion industry is one of the biggest waste producers. For this reason, it is extremely necessary that brands and companies become aware of this problem and adapt themselves to truly become sustainable.


From the perspective of the fashion world, being sustainable is trendy. However, sustainability is more than that: it is something necessary. Indicators such as the United Nations Intergovernmental Panel on Climate Change (IPCC) already warn that, to keep the rise in global temperatures below 1.5C this century, emissions of carbon dioxide would have to be cut by 45% by 2030. “The decisions we make today are critical in ensuring a safe and sustainable world for everyone, both now and in the future”, said Debra Roberts, Co-Chair of IPCC Working Group II.


It is increasingly important that companies are aware that they are part of the world and not consumers of the world. Reducing waste, finding solutions for plastic consumption, observing the destination of packaging, and discouraging planned obsolescence are essential for brands and companies - which requires general, true, and continuous engagement. It is essential to have a real engagement with these issues and not just use it as a marketing tool.


When it comes to sustainability, there are several variables that need to be evaluated. Building a sustainable brand requires a different approach from ordinary companies, it is necessary to check several factors that start even before the creation of your product. Therefore, planning is the only way to ensure that your company puts all its principles into practice.


Sustainability covers a wide range of topics, from environmental and social issues to transparency of the brand to its customers and stakeholders. Therefore, it is necessary to understand how your brand fits into the sustainability space and what it offers to follow coherent values.


Re-evaluate what is considered garbage

Fabrics and hardware that would go to waste can be reused in the creation of new pieces through the upcycling method. But remember that giving the correct destination to what really needs to be discarded is also important to ensure a lower impact on the environment.


Consider what the ideal production volume is for your brand

Having fewer products available can also help to avoid waste. Carefully evaluate the ideal production volume for your brand. That way, you can focus more on quality rather than quantity.


Pay attention to your supply chain

What kind of material have you been using in your company? Choose to use more sustainable materials when developing your collection. This will extend the durability and life of your product, extending the time to dispose of the part. In addition, choosing to use packaging produced with recycled materials is also a way to reuse materials and reduce waste.


Be transparent with your consumers

Transparency in fashion ranges from correctly labeling the materials used in products, to ethically sourcing labor and maintaining records. By having access to how things happen within a company, people begin to develop more empathy, trust and understanding of the company's values ​​and mission. In the long term, transparency in processes ends up considerably increasing customer loyalty rates and establishing a standard with sustainability that goes beyond fashion.


We at the Clutch Made Factory are committed to our responsibility to the environment. As we continue to produce products in New York City, we are consistently looking for ways to create products in the most sustainable way possible – from product ideation to post-production. Our entire process is done locally in the heart of the United States. Book your consultation now and start creating responsibly with Clutch Made Factory.