Taking pictures is not as easy as it seems. Nowadays, with cell phones in hand, everyone feels a little like a photographer. That’s fine and can work for sharing happy moments on Instagram, taking selfies before a party, or recording beautiful pictures of the family. But when talking about business, we always recommend that the more professional you can be the better. If you design an accessory brand and want to show your customers that your product is a high-quality one, the pictures you’re showing must also be of great quality. We put together some reasons why you should hire a professional photographer to take product photos, rather than doing it yourself.
A Picture Tells More than a Thousand Words
As the coined phrase from the Ad Executive Fred Barnard goes, one picture is worth a thousand words. Take this into consideration when considering the aesthetics of your brand.
Images have the power of persuasion and today they are stronger than ever before: from billboards, street posters, newspapers, TV, Instagram, Facebook, TikTok – you just have to look around to see that images are everywhere. Once you are ready and prepared to sell a product in the middle of an ocean of images, you have to strategize on how to stand out from the others. In the end, what will distinguish your product images from others is the quality of the image.
Clean, well-lit, beautiful images are what stand out. If your product pictures look great, then the person viewing them will have a positive takeaway about your brand. The high quality of a professional camera allows the image to show details of the product, emphasizing its strengths.
Moreover, the whole atmosphere of the picture matters. Hiring a professional photographer to shoot the product images of your accessory brand will not just make your pictures great in terms of quality, but also with good art direction, every element of the picture, the model, the clothes, the lighting, and props, will produce quality images.
Cellphone pictures are fine! Just not for product pictures
If you usually take pictures with your cellphone for Instagram Stories, to show your accessory being worn by a client, or to show the daily routine of your brand, that’s fine.
This is always a good way to keep tabs on your brand progress and keep your target audience interested.
The main point about using a cellphone to take product pictures is that product pictures are meant to show off the quality and details of your product. Even though you have the best cellphone camera, inevitably, professional cameras will always get the best shots.
Keep using cellphone pictures – just keep them for documenting the going-ons of the routine of your brand.
Not sure where to find a good photographer in New York City? We have the solution!
The Clutch Made Factory is here to assist you every step of the way, from the beginning to the end of your entrepreneurial journey as an accessory brand designer. We work with some of the best photographers and videographers in NYC, so feel free to check out our photography services.
Alongside Creative Director Laura Dotolo and her 20 years of styling-photography expertise, the Clutch Made agency creates beautiful product shots and videos for your brand. We specialize in clean, classically beautiful photographs of your accessories that will reflect the quality of your product on or off model.
Visit our gallery by clicking here to see some of the works we have done. More than pictures or videos, start telling stories with your product images. Book a free call with the Clutch Made team, get to know our services, and let’s boost your accessory brand!
