Even in this digital marketing era, it’s easy to think that printed marketing communications no longer hold their weight in ink and paper. However, printed collateral is still an effective way to market your business. With print, people can touch and feel your brand. This emotive connection can help develop your customers’ relationship with you. In addition, printed material helps to create a sense of credibility and professionalism. It can also be a cost-effective way to reach your target market. When done right, printing collaterals can be a great way to make your products more unique and give your brand more exposure.
Hangtags
Many people don't realize the role that hang tags play in the retail world. For businesses, hang tags are essential for adding product information and branding. They can be used to add fabric care instructions, website addresses, social media handles, the name of the manufacturer, and much more. And if you want to make your hang tags more interesting, there are ways to do that too. Hang tags have the power to convey your brand essence in a simple way. With some creativity and strategic planning, you can use hang tags to create an engaging and visually appealing marketing tool that will help to increase your bottom line.
Business Cards
A business card is more than just a piece of paper with your contact information on it. It is a physical representation of your company's brand. As such, it is important to take the time to design a card that accurately reflects the image you want to project. Oftentimes, a business card is the first exposure potential customers have to your company. As such, it is important to make sure that your business card makes a good impression. In addition to a well-designed logo, consider adding a tagline or slogan to your business card. This can help to further communicate the message you want to send about your company.
Keep in mind the weight of the card stock as well as the feel of printing reveals a lot about your brand.
Labels
Your product labels have the power to take your brand strategy to the next level. Much of building a brand is visual, and that’s why your product labels are the perfect place to leverage your branding. Not only does the label explain what the product is, it also helps establish brand recognition and loyalty. By displaying your brand on your product labels, you can reach a larger audience and build customer trust. In today’s competitive marketplace, standing out from the crowd is essential for success. Leveraging your product labels is a great way to ensure that your products are noticed and remembered. When customers can easily identify your products, they are more likely to purchase from you again in the future. Investing in high-quality, eye-catching labels is an important part of building a successful brand.
All in all, don't forget about your collaterals and their importance in your strategies for branding. If you are working on your brand and are looking for a consultation for your brand, or guidance on your collaterals, designs and printing, just contact us and book a call.