Updated: Mar 22
The next step in building your brand is to create the products that go along with it. The process for creating these items may vary from manufacturer-to-manufacturer, but there are some good start up tips that we at Clutch Made recommend you do to organize your ideas in order to get to the design in your head. In this article, we will teach you the basics of starting your accessory design and show you how to move forward making your products in the USA.
First and foremost, it’s important to start gathering some reference materials for what you imagine to be the style and design of your bag. Think about your demographic and who the person might be that will be carrying your bag. What do they look like? How does your bag work for their lifestyle? Where do they take it and what do they put into it? Now you can think about your product, the handles, the details, the materials---how does it function and what does your product offer that will set it apart in the marketplace? This is a key factor for getting started. Note it.
Simultaneously designing your product and defining your demographic is the key to a good design foundation. Once you have a general idea of what you’re aiming for, it’s then time to begin getting those ideas down onto paper. Organizing the process, understanding the steps, defining the path that you need to take, so you understand the process of getting to production---this is the most important part of the journey. This is the journey.
This is about the time you check into Clutch Made and see what we have to offer to get you started. We specialize in the development of accessories in the USA, and even better than that, we work with you getting those great ideas you have in your head down onto paper. We understand that getting your ideas out, to communicate them, is the hardest part. Not everyone can sketch their idea and have it turn out to be legible! The online course that we have developed does just that. We show you the tools to use that will help you begin to organize your brand and your product simultaneously, without having to sketch. Our online course can help you navigate through these challenges and find success in designing products and creating your brand from start to finish. Visit course.clutchmade.com and get started today! We can’t wait to see what you design!