Small business marketing hasn't always been simple. Small-business owners were compelled to walk the streets and knock on doors, make a ton of cold calls, and use creative marketing strategies to spread the word about their brand. Nowadays, with just a click of a mouse, we can access a far wider reach of potential customers. With social media, you'll be able to connect with your customers and do more than simply showcase your products. According to Instagram, 83% of users discover new products or services on the Instagram platform - that is the confirmed cue to take advantage of your demographic and make use of this with your digital marketing strategy.
The alternatives for marketing your small business on social media are infinite, with platforms like LinkedIn, Instagram, TikTok, Snapchat, YouTube, and more. Additionally, you can use each platform in a variety of ways to optimize results that will eventually boost recognition and ideally increase profits. Keep in mind that not every social platform is meant for your business and you do not need to use all of them. It is important to strategize and identify which platforms work best for what your brand is trying to say. On the flip side, it is important to investigate platforms like LinkedIn and discover what the platform offers to you at a professional level of B2B. Every platform has its benefits.
Along with gaining more notoriety online and offline, Social Media is a great way to strengthen your branding and make the voice of your company be heard. It is a window where you can spread your message to the world - just keep in mind that first impressions last.
If you find that you are overwhelmed by social media maintenance or need some guidance, we can work with you. The Clutch Made Factory offers social media maintenance services and also an exclusive social media consult, where we go over the essentials of creating/maintaining your social media accounts. Schedule a call or book your consult today to get started!